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“You can’t stop us,” intoned a viral ad last year. Well, actually you can, provided you are an authoritarian bully with an enormous consumer base.

“Just do it” went the most iconic Nike ad. No, second thought, better to “Just don’t” if it might anger a government that disappeared a star athlete for the offense of accusing an official of sexual assault and is preparing to invade a neighboring country. If China were to take Taiwan, would the NBA, Nike or Lebron James do anything more than offer vague expressions of concern and piffle about how the situation is complicated? We certainly know what Enes Kanter would say. Which is why he rightly deserves a Nike ad celebrating his go-it-alone truth-telling, and why, of course, he’ll never get one.

Rich Lowry is editor of the National Review.

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